What is SEO?
SEO is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results. SEO is the magic you have to work on your article in order to make Google very likely to include your post as one of the top results whenever someone searches for that keyword. Search engine optimisation (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword.
Types of SEO
On Page SEO:- On Page search engine optimization is the process of optimizing your website for search. It can include structural changes (so that engines can crawl and index your web pages), revising code (such as HTML tags) and content optimization (placing researched keywords in the right place). This SEO technique requires access to the back end of your website.
Off Page SEO:- Off-Page SEO work is done outside of the website (no access required). It focuses on “promoting” the site via the web. SEO strategies can include search engine & directory submissions, improving the quality of inbound links (also known as “link juice”) as well as link development.
Note:- Generally, both “On and Off” page solutions are implemented (rather than one or the other) to improve search engine placement.
Top elements to edit when designing your website for SEO:
Architecture :- Make websites that search engines can crawl easily. This includes several elements, like how the content is organized and categorized and how individual websites link to one another.
Content :- Great content is one the most important elements for SEO because it tells search engines that your website is relevant. This goes beyond just keywords to writing engaging content your customers will be interested in on a frequent basis.
Links :- When a lot of people link to a certain site, that alerts search engines that this particular website is an authority, which makes its rank increase. This includes links from social media sources. When your site links to other reputable platforms, search engines are more likely to rate your content as quality also.
Keywords:- The keywords you use are one of the primary methods search engines use to rank you. Using carefully selected keywords can help the right customers find you.
Title descriptions :- While it may not show up on the website, search engines do pay attention to the title tag in your site’s html code, the words between < title > < /title >, because it likely describes what the website is about, like the title of a book or a newspaper headline.
Page content:- Don’t bury important information inside Flash and media elements like video. Search engines can’t see images and video or crawl through content in Flash and Java plugins.
Internal links:- Including internal links helps search engines crawl your website more effectively, but also boosts what many SEO professionals refer to as “link juice.” In other words, it has the same benefit of any link to your site: It demonstrates the value of your content.
White Hat SEO, Black Hat SEO & Gray Hat SEO
White Hat SEO:- This is one of the most popular SEO technique and is one which utilizes methods and techniques to improve search engine rankings of a website which do not run afoul of search engine guidelines.The White hat SEO is considered to be highly wholesome in its approach as it follows Google’s algorithms and does not aim at exploiting the loopholes in the same.
Black Hat SEO:- Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques and methods are in direct conflict with search engine guidelines.Some black hat SEO techniques include: link spam, keyword stuffing, cloaking, hidden text, and hidden links.
Gray Hat SEO:- It is what its name suggests. It’s somewhere in the middle of white and black and if used by a professional, can still be effective. However, it’s safe to say that taking a grey hat approach is playing with fire if you’re not 100% sure of what you’re doing and since we’re predominantly content-led now, it’s not something I would recommend.