What is Digital Marketing?
Digital Marketing is the marketing of products or services using digital technologies, mainly on the internet but also including mobile phones,display advertising, and any other digital medium. At a high level.In this Blog we explain What is Digital Marketing? digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon, we’ll focus on the most common types below.
1. Paid Search:-
Paid search, or pay-per-click (PPC) advertising, typically refers to the “sponsored result” on the top or side of a search engine results page (SERP). Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked. PPC “display” advertisements, also known as “banner” ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising. Social networks such as Facebook and Twitter have also adopted pay-per-click as one of their advertising models.
2. Search Engine Optimization (SEO):-
SEO is a collection of tools and best practices that help your website rank higher in search engine results, thereby driving more traffic to your site and potentially more business.imply put, search engine optimisation (SEO) is the process of optimizing the content, technical set-up, and reach of your website so that your pages appear at the top of a search engine result for a specific set of keyword terms. SEO can almost be viewed as a set of best practices for good digital marketing. It enforces the need for a well-constructed and easy-to-use website, valuable and engaging content, and the credibility for other websites and individuals to recommend you by linking to your site or mentioning it in social media posts.
3. Content Marketing:-
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to :
- Attract attention and generate leads
- Expand their customer base
- Generate or increase online sales
- Increase brand awareness or credibility
- Engage an online community of users
When businesses pursue content marketing, the main focus should be the needs of the prospect or customer.
4. Social Media Marketing(SMM) :
Social media marketing is the use of Social Media platforms and websites to promote a product or service.Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. People aren’t just watching cat videos and posting selfies on social media these days. Many rely on social networks to discover, research, and educate themselves about a brand before engaging with that organisation. For marketers, it’s not enough to just post on your Facebook and Twitter accounts.
5. Email Marketing :
Email marketing is the act of sending a commercial message, typically to a group of people, using email In its broadest sense, every email sent to a potential or current customer could be considered email Marketing. But great marketers know that not just any email will do. Successful email campaigns must be engaging, relevant, informative, and entertaining. To succeed, your marketing emails should satisfy these five core attributes:
- Be coordinated across channels
6. Mobile Marketing :
Mobile Marketing can be understood as the art of marketing your business to connect, convince and convert mobile device users. If done right, benefits of Mobile Marketing include targeting of potential customers who use smartphones with customized, time and location driven information. This lets prospects get what they need even if they’re on the go. The expanding capabilities of Smartphones has been the reasons behind the new types of Mobile Marketing Channels such as –
- Location-based service (LBS)
- Augmented Reality
- 2D Barcodes
- GPS messaging
7. Marketing Automation :
Marketing automation refers to software platforms and technologies designed for marketing departments and organisations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Marketing automation is an integral platform that ties all of your digital marketing together. Without it, your campaigns will look like an unfinished puzzle with a crucial missing piece. Marketing automation software streamlines and automates marketing tasks and workflows. Most importantly, it measures the results and ROI of your digital campaigns, helping you to grow revenue faster.